Marketing Mastery

Build & Scale a Profitable E-Commerce Brand with Eddie Maalouf

Master the art of email marketing and unlock the secrets to building a highly profitable ecommerce brand. Learn the strategies, tools, and tactics needed to craft effective campaigns, automate growth, and drive sales like a pro.

Unlock Your Potential with Marketing Mastery

Finding your way through marketing isn’t about luck, it’s about strategy. This masterclass will teach you how to market systematically, optimize operations, and leverage data to grow profitably while maintaining stability and long-term success.

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Skills

What You'll Learn

Master the advanced strategies to a successful marketing campaigns.

Skill 1

Email Marketing Fundamentals

Learn the foundational concepts of email marketing, from crafting your first welcome email to setting up your account like a pro.

Build your brand’s digital communication

Skill 2

Strategic Email Campaigns

Master the art of creating high-converting email campaigns that engage your audience and drive consistent sales.

Turn subscribers into loyal customers

Skill 3

Advanced List Segmentation

Unlock the potential of segmented lists to send the right message to the right customer at the right time.

Personalize your approach for maximum impact

Skill 4

Automated Email Flows

Automate your sales funnel with targeted flows that nurture leads and convert subscribers into repeat customers.

Scale your marketing without scaling workload

Skill 5

High-Impact Popups

Design and implement effective popups that capture more leads and supercharge your email list.

Capture leads at the right time for explosive growth

Skill 6

Expert-Level Email Strategy

Take your email marketing to the next level with advanced tactics like rapid list building, personalization, and powerful conversion hacks.

Outperform your competition with tactics

All in One Place

A personalized learning experience

Access your masterclasses, tools, and exclusive resources in one place. Track progress and refine your scaling strategy.

Masterclass Outline

Explore the phases of our Marketing Mastery masterclass to enhance your learning experience.

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Module 1

Introduction to Email Marketing

Lesson 1: Welcome
Lesson 2: Introduction to email marketing
Lesson 3: How to use Klaviyo

Module 2

Email Marketing Strategy

Lesson 1: How to create the email marketing strategy for your brand

Module 3

What campaigns should you run for your brand

Lesson 1: 8 MUST-HAVES for the perfect email
Lesson 2: Marketing psychology that will get your subscribers to buy
Lesson 3: 5 types of email campaigns you should be sending

Module 4

Email Automation & Flows

Lesson 1: The most important flows that every ecom brand needs to have

Module 5

Email/SMS Popups

Lesson 1: How to build popups that actually convert visitors into subscribers

Module 6

Advanced Email Marketing Strategies

Lesson 1: How to segment your list like an 8-figure brand
Lesson 2: The secret tool we use to build our email list 10x faster (should be illegal)

Eddie Maalouf

Founder & CEO, Bad Marketing

Mentor

Meet Your Mentor: Eddie Maalouf

Eddie Maalouf is a seasoned digital marketing expert known for his innovative approach to scaling ecommerce brands through powerful email marketing strategies. He has helped countless businesses boost their sales, build brand loyalty, and drive consistent revenue growth.

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Master the strategies behind organic reach, paid social ads, influencer partnerships, and engagement to turn your social presence into an e-commerce machine.

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