Ecom Google Ads

Master Google Ads for ecom with Jem Bourouh

Master the fundamentals of Google Ads and learn how to launch and scale campaigns that actually drive results. From setup to strategy, this masterclass gives you the tools to profitably run ads and grow your business to new heights.

PPC
Keyword Targeting
Campaign Optimization
Conversion Tracking
Scaling Ad Spend

Master The Science of
Google Ads

Google Ads is one of the most powerful traffic sources for ecommerce, but only if you know how to use it effectively. This masterclass teaches you data-driven strategies to bring in high-intent buyers, reduce ad costs, and maximize your return on investment (ROI).

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Skills

What You'll Learn

Master the key strategies to run profitable Google Ads campaigns.

Skill 1

Google Ads Essentials

Learn the history of Google Ads and why it’s the most powerful tool for scaling businesses. Get an overview of what to expect and how to maximize this course.

Build the foundation for success.
Skill 2

Campaign Foundations

Understand key Google Ads terminology, campaign types, and how to set up a solid structure for efficiency and growth.

Master the basics of ad structure.
Skill 3

Winning with Keywords & Audiences

Discover keyword research strategies, audience segmentation, and bidding tactics that drive conversions.

Target the right people at the right time.
Skill 4

Creating High-Impact Ads

Learn how to write attention-grabbing ad copy and optimize campaigns to maximize engagement and conversions.

Use psychology to craft compelling ads.
Skill 5

Scaling with Shopping & PMax

Build a strong shopping feed, structure PMax campaigns for scale, and optimize for high ROI.

Leverage Google Shopping & Performance Max.
Skill 6

Advanced Optimization & Growth

Master A/B testing, smart bidding, and multi-channel expansion strategies for long-term growth.

Refine your ads with data-driven decisions.
All in One Place

A personalized learning experience

Gain instant access to your personalized dashboard, designed to keep your ecommerce journey organized and efficient.

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Curriculum

Masterclass Outline

Explore the key phases of the Google Ads masterclass for a structured, hands-on learning experience.

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Module 1
The Grand Introduction

Lesson 1: What to Expect from This Course
Lesson 2: The Evolution of Google Ads
Lesson 3: Why Google Ads is Your Ultimate Growth Tool
Lesson 4: How to Approach This Course

Module 2
Laying The Foundation

Lesson 1: Understanding the Ecosystem
Lesson 2: Essential Terminology and Metrics
Lesson 3: Campaign Types
Lesson 4: Understanding Structure

Module 3
The Building Blocks Of Success

Lesson 1: Search Intent Demystified
Lesson 2: Seasonality of Keywords
Lesson 3: Keyword Research Techniques
Lesson 4: Audiences
Lesson 5: Bidding Strategies

Module 4
Mastering Search Dynamics

Lesson 1: The Anatomy of a High-Performing Ad
Lesson 2: Psychology-Driven Ad Copy
Lesson 3: The Science of Attention
Lesson 4: Audiences
Lesson 5: Search Campaign Optimization

Module 5
Unlocking Shopping & Pmax Domination

Lesson 1: Building the Perfect Shopping Feed
Lesson 2: Pmax Campaign Structures for Scale
Lesson 3: The Science of Attention
Lesson 4: Shopping Ads Best Practices
Lesson 5: Performance Max Optimization

Module 6
The Art Of Optimization

Lesson 1: Understanding Your Data
Lesson 2: A/b Testing Frameworks
Lesson 3: Smart Bidding Strategies
‍Lesson 4: Shopping Ads Best Practices
Lesson 5: Optimization Schedule

Module 7
Youtube Ads Excellence

Lesson 1: Why YouTube is the Future
Lesson 2: Scroll-Stopping Video Ads
Lesson 3: Audience Targeting Methodology
Lesson 4: Scaling with YouTube Campaigns

Module 8
Advanced Push Marketing Architecture

Lesson 1: The Push Marketing Philosophy
Lesson 2: Demand Gen Campaign Mastery
Lesson 3: The Viral Effect – Engineering Demand Through Social Proof
Lesson 4: YouTube Affiliate Gold Rush

Module 9
Mastering Multi-channel Growth

Lesson 1: Breaking the Rules the Smart Way
Lesson 2: How an Art Book Became a Bestseller
Lesson 3: From Zero to Category Leadership – Google as #1 Growth Channel
Lesson 4: Cracking the Shopping Algorithm
Lesson 5: Future Trends in Google Ads – Inside the Sandbox
Lesson 6: Course Recap & Next Steps

Jem Bourouh
Founder of Adcubator
Mentor

Meet Your Mentor: Jem Bourouh

Jem Bourouh is the CEO of Adcubator, a leading Google Ads agency managing over 9 figures in annual ad spend. He's also an angel investor and has bootstrapped two of his own e-commerce brands to 8-figure yearly revenues.
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